Coral Restoration Foundation
RAISE THE REEF GALA BRANDING
The branding for our annual fundraising gala had become dated and was inconsistent, so I was tasked with elevating it. This event is branded as a sophisticated, high end evening for the guests and is our main fundraiser of the year. I created a brand package with a luxurious, timeless feeling inspired by mid-early 20th century design motifs and Mediterranean summer vacations.
RESEARCH
Many of the references I pulled were vintage images, quirky luxury logos, and of a very specific vibe/color scheme.
DEVELOPMENT
I took things a step further with some typography explorations and some initial logo designs until I landed on a visual style that worked well for the client and my creative vision. I knew I wanted to create some sort of illustrated crest that also included the Coral Restoration Foundation Logo, I began ideation with various hand drawn versions before settling on the crest you’ll see in the final logo.
